Skechers, the international sports activities and life-style brand based mostly in California, is launching a brand new marketing campaign that includes the first female brand ambassador for Skechers India – Bollywood sensation Ananya Panday – who will signify each life-style and vogue collections. The “Originals Keep Moving” marketing campaign starring Ananya Panday begins with a tv industrial unique to the India market with a message that goals to encourage the youth of at the moment to return ahead whereas emphasizing on the energy of by no means giving up.
The product at the focus of the industrial is one the brand’s flagship vogue life-style collections, Skechers D’Lites, which incorporates a design based mostly on the iconic 90s sneakers that Skechers originated. Ananya Panday is seen dancing in the colourful sneakers with the brand brand in the midsole including a signature aspect to the sneakers. The energetic video is geared to enchantment to the clubbing crowd, to the dancers, to the trendsetters, and everybody else who is going through challenges and simply wants a bit of push to maintain shifting and transcend their boundaries.
David Weinberg, Chief Operating Officer of Skechers, mentioned, “After lately saying a marketing campaign with Siddhant Chaturvedi, we’re persevering with to make investments in India as illustrated by this new partnership with Bollywood star Ananya Panday and our first tv marketing campaign created particularly for the India market. As nice potential for development exists right here, we’ll search new distinctive methods to focus on customers of all ages to assist the thousands and thousands of customers on this nation uncover and fall in love with the consolation, innovation, model and high quality provided by Skechers. ”
Speaking about the launch and on Ananya Panday, Mr. Rahul Vira, CEO, Skechers South Asia Pvt. Ltd. mentioned, “We are thrilled to launch our first marketing campaign with Ananya Panday. As Skechers was born as a youth-centered brand, it is our intention to strengthen our connection by means of communication with the youth of India and ignite a shift in the Indian thoughts-set At massive. With this announcement, we have now additionally launched the latest assortment in our flagship life-style vary — Skechers D’Lites — and welcome Ananya to the Skechers household the place she will likely be an ideal ambassador due to her position as an influencer to her followers of all ages. “
Commenting on the brand affiliation, Bollywood star Ananya mentioned, “My love for comfy, trendy sneakers is unceasing, and being a 90s child myself, I’ve all the time cherished vogue tendencies from that period, particularly the chunky sneakers. Being related to Skechers has completely been an thrilling journey as the brand is synonymous with consolation which is a giant half of why I really like Skechers a lot. I really like the stylish and relaxed model of footwear they provide, and I’m all set to be a component of it. What ‘Originals Keep Moving’ means for me is that regardless of all of life’s issues, you consider let something or anybody cease you, and also you simply carry on shifting. Criticism authentic, mentioned
a creator, anticipated a go-getter, a hustler in each sense of the phrase and I completely consider in that 100 %. “
As a brand, Skechers stands for a mixture of innovation, model, and know-how and provides customers consolation and the probability to remain on par with all the present tendencies. In addition to providing very best footwear for all sides of life, Skechers has launched a variety of apparels & equipment.
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