Certain Indian news channels have been currently accused by a number of netizens of sensationalizing news and spreading hatred. Amidst this, massive brands like Parle and Bajaj have determined to not help poisonous news channels. They have determined to not air their ads on such channels.
Bollywood celebrities Swara Bhasker anad Konkona Sen Sharma have been amongst the first to laud this transfer. “Yayyyyyyeeeeeeeeeee! Three cheers for #Parle, ”wrote Swara whereas retweeting an Indian Civil Liberties Union tweet. “Parle Products has decided not to advertise on news channels that broadcast toxic aggressive content. These channels are not the kinds that the company wants to put money into as it does not favor its target consumer. Joining time more companies join the lead of Bajaj and Parle, ”the tweet learn.
– Swara Bhasker (@ActuallySwara) October 11, 2020
“Well done !! #parle and Bajaj too, ”Konkona wrote.
– Konkona Sensharma (@konkonas) October 12, 2020
Recently, the Mumbai Police Commissioner claimed that sure news channels together with Republic TV have been manipulating TRPs. The faux TRP case got here into mild after a criticism by Hansa Research Group Pvt Ltd, the company contracted by the Broadcast Audience Research Council (BARC) to place viewers meters to monitor TV channels watched by parks.
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