Written and directed by debutant Aditya Chopra, Dilwale Dulhania Le Jayenge (lovingly additionally referred to as DDLJ), shattered all field workplace data and is one of the greatest all-time blockbusters in the historical past of Hindi cinema. The film starring Shah Rukh Khan and Kajol gave India a new on-display screen pair to fall in love with for generations to come. It additionally went on to turn into the longest-operating Hindi film of all time! Little do folks know that DDLJ, which completes 25 years on October 20th, was additionally the first film in the historical past of Indian cinema to produce a making of a film, popularly referred to as Behind The Scenes (BTS) immediately!
Uday Chopra reveals, “Adi needed to do one thing that nobody had ever finished earlier than in India with DDLJ. He requested me to be in cost of directing the ‘making’ and since this had not been finished earlier than, I had to just about invent how to go about it. Having simply returned from film college in California, I made a decision this is able to be a nice alternative to strive my hand at one other side of film-making. The first factor we wanted was tons of footage on set and again then S-VHS was variety of the solely viable possibility to do it. So other than being an assistant on the set I additionally turned the videographer for the BTS footage! “
He provides, “I bear in mind I might actually have a digital camera in one hand and the clap in the different, with a utility belt to preserve all the batteries, charging cables and spare components; I was fairly a sight on set! The benefit, which I later found was that every one the artists have been very comfy with me being proper in their faces and this made for some actually fascinating and intimate photographs, which helped the BTS footage tremendously. DDLJ was the first film that began a development that’s now popularly referred to as BTS! Behind the Scenes (BTS), although again then we simply referred to as it ‘The Making’. “
DDLJ can be the winner of a document-breaking (at the time) 10 Filmfare Awards and the film actually modified the face of Bollywood globally. The film was made at a finances of Rs. four crores and the blockbuster, in 1995, collected Rs. 89 crore in India, 13.50 crore in abroad markets. Thus, whole collections stood at Rs. 102.50 crore worldwide in 1995! In growing inflation-adjusted worth, DDLJ’s assortment stands at a staggering 455 crore in India and Rs. 69 crore in abroad territories, taking the whole worldwide collections to a phenomenal 524 crore!
Uday says, “We have been the first film whose behind the scenes footage was telecast on Doordarshan. The channel made a particular present out of the unique content material that was shared with them. When the making aired, we acquired tons of needs and it was a enormous validation for attempting to do one thing new for audiences. DDLJ’s BTS was a watch-opener for the trade to do the similar going ahead and we’re proud that our film contributed to setting a new benchmark in India when it comes to advertising and marketing a film. ”
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