Unlike earlier years, this Diwali seen any fireworks at the field workplace, with virtually each Hindi film going in the direction of OTT platforms resulting from the Covid-19 induced lockdown. Although Diljit Dosanjh-Manoj Bajpayee starrer Suraj pe Mangal Bhari (SPMB) broke the shackles to hit theaters in the Diwali weekend, film specialists, whereas “applauding the makers for prioritizing the big screen”, admits that the “response to SPMB hasn’t been very great. “
Get, set, go!
Even as the film exhibition sector yearns for “big projects” to maneuver the film commerce wheels once more, we’ve got learnt that Akshay Kumar-Katrina Kaif starrer Sooryavanshi and ’83 that includes Ranveer Singh and Deepika Padukone will lastly have a date with the large display screen in the first quarter of 2021. “We would have no other option but to release both the films between January and March, as the financial year closes by the end of the first quarter. Speaking too early to say anything but we should be fine with about two week-gap between the films, ”says Shibasish Sarkar, group CEO, Reliance Entertainment that has backed each the movies.
Calling such movies “the need of the hour”, trade insiders / specialists, on their half, are enthused with the information. “See, audiences did turn up to watch SPMB here and there, but to attract people again to theaters – after a gap of around eight-nine months – in hordes, you need a big film. And so, the news that ’83 and Sooryavanshi will finally release in the first quarter [of 2021] will be like music to exhibitors-theater owners’ ears, ”says commerce professional Taran Adarsh.
Need of the hour
As per an estimate, virtually 40-45 per cent of the nation’s film screens are but to start out working once more, with one among the main causes being absence of recent content material starring high names. For exhibitor-distributor Akshaye Rathi, SPMB has “given a heart-warming start.” “It released in just about 800 screens, with 50 per cent occupancy, and limited number of shows. Plus, believed still the fear of the virus. So, given the circumstances, it has actually done quite well, ”says Rathi, admitting that exhibitors-distributors“ would want a top star driven film to come out right now and steady the boat in a way. ”
“And it’s a fact that films such as ’83 and Sooryavanshi can give a huge fillip to the film exhibition sector. But I feel before that some small budget or mid-range films can be released to make audiences ready, or get them into the habit to watch movies before absolute big ones arrive, ”he provides. Talking of different upcoming motion pictures, whereas rumors counsel that Bunty Aur Babli 2 could come out on Christmas, different movies which are in the prepared phases embody Mumbai saga, Sandeep Aur Pinky Faraar and Jayeshbhai Jordaar and many others. Kiara Advani-starrer Indoo Ki Jawani has been confirmed for a December 21 launch.
At the identical time, Adarsh maintains that since “the virus is still around us”, leisure consumption will take time however large motion pictures can “help expedite that process”, whereas Rathi feels that the “survival of the entire ecosystem will be imperative for every stakeholder. ” “So, we have to smartly come out of this ICU-like situation,” he concludes.