An expensive new drop is available in from Kay Beauty, proper in time for the festive season. One of probably the most thrilling launches for 2020, an indulgence to remind us that life will all the time be lovely! A group of luxurious, deeply matte, with the facility of lengthy-keep and an iconic weightless system, that is the Kay Beauty Matte Drama lipstick. Responding to the various requests for an iconic bullet-formed lipstick, is Matte Drama, a very long time within the making to provide the proper cupids bow’s form, luxurious matte texture and all of the care your lips would wish. This new drop options 18 shades of luxurious mattes, specifically formulated for Indian pores and skin tones. True to the model’s promise of #makeupthatkares, these formulations are enriched with Grapeseed Oil wealthy in Vitamin E for intense hydration and Red Raspberry, which protects your lips from UV rays, blue gentle and solar harm.

A powerful lip colour that requires minimal contact-ups, Kay Beauty Matte Drama lipstick, has a wealthy, velvety texture that spells pure opulence. The total assortment has been named after probably the most thrilling moments of celluloid and cinema, from Debut to Muse to Cameo to WrapUpetc! This is a household of deep reds, mauves and plums, bares/ nudes and on a regular basis pinks, appropriate for all pores and skin tones. This assortment not solely provides many timeless shades but additionally pushes the envelope with experimental shades like a grunge brown, or a deepest deep plum. The Matte Drama lipstick has a lengthy-lasting, infinitely matte end and the one-stroke software is all you want for a excessive impression colour. The cupid’s bow bullet form helps outline the lips completely. Its weightless system doesn’t peel or dry out your lips even with all-day lengthy put on. It delivers deep colour with out shine and is probably the most luxurious accent in your lips.

Commenting on this assortment, Katrina Kaif says, “Every girl needs a trusty matte lipstick. One that doesn’t smudge, budge or nudge from her lips. You know how much I love a powerful lip colour that requires minimal touch-ups, which is why I am absolutely obsessed with our new launch which is one of the biggest ones for the brand yet. It feels feathery light on the lips and is comfortable for all-day wear. So whether I am between shoots or meetings, this lip colour remains intact while keeping my lips hydrated. Our care ingredients, grapeseed oil and red raspberry ensure that the formula moisturizes your lips while protecting it from sun damage or any blue light. The unique cupid’s bow bullet of the lipstick helps to perfectly shape your lips.”

Reena Chhabra, CEO, Nykaa Brands feedback on the launch, “The Kay Beauty Matte Drama lipstick brings in a excessive colour payoff, even as it nurtures the pores and skin and protects it from harm. It’s an iconic weightless system that sits gentle on the lips, and but seems completely beautiful. The 18 shades have been created to enhance all Indian pores and skin tones, starting from nudes to deep reds and all that is in-between. We have taken the matte and velvety formulation a notch greater so that girls get a luxurious texture in a single straightforward swipe. It’s a very excessive colour pay-off with ease of software. We are positive girls throughout are going to utterly love it.”

ALSO READ: Katrina Kaif gets up, close and personal with Lilly Singh; the duo stress on the need to be ‘okay’ even on bad days


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