Jewelery model Tanishq has drawn its ad for Ekatvam (Oneness) jewelry line after being viciously trolled on-line. The 45-second ad featured a Muslim household celebrating a conventional South Indian child bathe ceremony for his or her pregnant daughter-in-law. While Tanishq has not launched a press release, the step has divided social media in two totally different camps.
Kangana ranaut was among the many Bollywood actors who shared her ideas on the ad, and claimed that it glorified “love jihad and sexism”. Actor Richa Chadha, however, discovered the ad ‘stunning’. Divya Dutta, whose voice has been used within the ad, additionally wrote on Twitter, “Yes it’s my voice. It’s sad it’s taken off air. I loved it. ”
The commercial was launched on October 9. It instantly led to the hashtag #BoycottTanishq for included glorifying ‘love jihad’. Kangana, who has up to now referred to as herself a ‘bhakt’, additionally shared the sentiment. “The idea thought-about as a lot an issue because the execution was, the fearful Hindu lady apologetically expressing her gratitude to her in-laws for the acceptance of her religion, is she she the girl of the home? Why is she at their mercy? Why so meek and timid in her personal home? Shameful. ” In another tweet, she wrote, “This advert is wrong on many levels, Hindu bahu is living with the family for significant amount of time but acceptance happens only when she is carrying their heir. So what is she just a set of ovaries? This advert does not only promote love-jihad but also sexism #tanishq. “
However, different voices within the trade shared their assist for the ad. Ads for the model are identified for questioning stereotypes and exhibiting unbiased girls who converse their thoughts.