With loads of films and reveals to binge-watch on OTT platforms, one might query the relevance of tv now. But as we have fun World Television Day as we speak, we meet up with stars from the small display screen who inform us what nonetheless makes the medium essentially the most most well-liked one. While some consider it helps to entertain and educate the plenty on a big scale, has filtered content material and brings Indian households collectively, others say that the medium shouldn’t be regarded down upon, however must sustain with new, relatable topics and points. Here’s what they must say:

Massy content material, larger attain: Actor Urvashi Dholakia

I’ve been part of the tv trade for over three many years now, and the loyalty folks have in the direction of this medium is superb! While it has an emotional join with folks, attributable to its massy content material, the larger benefit is the truth that tv is out there to not solely folks in huge cities, but in addition to these within the tier-2, tier-Three cities who don’t have entry to OTT units. Hence tv has, over time, made a really robust influence content material smart, and attain and viewership smart as properly.

Brings households nearer: Actor Shantanu Maheshwari

The longevity of a tv present is way more larger in comparison with different platforms and that’s the reason relatibility and attachment to reveals and their characters are at a bigger scale. Television is a medium that will get the household collectively to not solely sit and watch mainsteam TV reveals however different channels that includes sports activities and even the information as properly. Overall tv is a medium which by default binds the household collectively in a approach the place watching all this sort of content material will get everybody collectively, which is one of the best half in regards to the platform.

Filtered content material, managed language: Actor Aamir Ali

I really feel each medium has its personal method and understanding, and the message that comes with it to be conveyed. But I really feel TV caters to extra folks in a inhabitants of 1.Three billion. The content material on tv remains to be managed in relation to language. It’s a medium the place you’ll be able to watch reveals with the household. And one of the best half is that aside from metropolitan cities, it’s also valued extra in different cities as properly.

It shouldn’t be regarded down upon: Actor Debina Bonnerjee

In the Indian market, a big a part of the inhabitants nonetheless lives in rural areas, and persons are nonetheless not very conscious of OTT platforms. One wants to purchase premium membership to have the ability to watch the content material and it may be fairly sophisticated if you happen to’re not a tech-savvy individual. Therefore, I really feel TV is useful. It is extra related now maintaining in thoughts the messages which are associated to houses, relationships and day-to-day dramas {that a} household would get pleasure from to observe. It shouldn’t be regarded down upon. Needs to be handled with respect.

It must be relatable, enjoyable and present: Actor Karanvir Bohra

The lockdown gave an incredible rise to OTT platforms and TV took a backseat. But tv is a free medium. It has develop into a go-to. It’s instilled in our brains and minds that you simply simply have to select up the distant. It solely must up its sport. It must make extra significant content material. It must be relatable, enjoyable and present. The medium wants to maneuver forward, and if not, at the very least collectively, together with the altering occasions.

Interact with writer/sanchita_kalra.


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